Report of the Director of Placement and Career Planning to the President, 1970-1971

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.'.Bozrnard College  


Report of the Director of Placement and Career Planning to the President


Career Counseling and Placement’

_ As a result of our dual concerns with the tightening job market and with helping women find appropriate and responsible positions, we have shifted our emphasis this year to placement.‘ We have taken a more aggressive position about tracking down good job openings and training programs for our graduates and we have greatly improved our information on various fields through re- search projects and updating and reorganizing our vocational library. We have placed particular emphasis on revising our_ summer job procedures and expanding our summer library in an at- tempt to stimulate student interest in internships and special programs and to encourage students to begin their job hunting efforts early. '

Specifically,we have written letters to hundreds of employers asking them to list their jobs for college graduates with us and ‘ have sent letters to over lOOO employers about summer jobs. fwe _ have initiated an experimental reciprocal program with the Columbia University Office of Placement and Career Services to share all non- teaching job listings, which has resulted in our learning about a number of jobs previously difficult for us to obtain. In addition we initiated a referral service and now systematically notify cur- rent job seekers of appropriate job openings as we hear of them (something we have never attempted before).

_ Our new emphasis on placement has underscored the large gap between student expectations and reality. Despite an impressive number of good jobs, many with high salaries, and the fact that we widely publicize these opportunities, we are finding seniors and recent graduates unwilling to look into many jobs, saying they won't work in certain fields or take a job which does not fully interest them. Others give up jobs which we know have growth poten- tial because they soon think they have learned everything about the

Report of the Director ‘ page 2 Placement and Career Placement

job and cannot stick with something now considered dull or unful-

filling. ~And even though students need to earn money during the

summer, many resist doing any job hunting on their own or come in ~ as late as May 1 to ask about special programs with a February 15

deadline. We are concerned about students‘ often unrealistic atti-

tudes about work, particularly at a time when finding satisfying

employment is becoming so difficult.

Given severe cutbacks in city, state, and federal agencies, and in such popular fields as teaching and social service, we have devoted extra effort to seeking out contacts and jobs in expanding fields such as mental health and environmental control, and to ' learning about new opportunities for women as management trainees in business and legal assistants in law firms. We cooperated with two large companies eager to attract more women. Last fall we in- vited several students to a luncheon at Continental Can, and this spring we held a luncheon at Barnard at which representatives of General Electric joined a small group of students, faculty and mem- bers of our staff to discuss the changing climate of business and the new opportunities for women.

1n.anticipation of moving to somewhat larger quarters,gwe re-

.organized our vocational library, discarding our awkward files and

replacing them with binders on open shelves which are more access- ible to students. We have added considerable resource material on

‘new fields in which students and alumnae have expressed an interest

such as ecology, population control, and the broader vocations for

social change. In addition we have been fortunate in having a gradu-

ate student collecting material on alternate careers as her field

work project in student personnel. She has done a fine job of find-

ing important new resource material and the fruits of her labors are

being added to our library. Through an agreement with the Dean of

Studies office, we have taken on the responsibility of maintaining

and expanding a collection of catalogues for graduate and professional schools. We are working closely with Dean Schmitter on sharing directories and important information on graduate opportunities and fellowships.

»- Although this was not a good year for meetings, we experimented with a number of small meetings, some centered around issues of special importance at this time such as "How To Get a Job in A Recession.” we worked closely with the Alumnae Advisory Vocational Committee in planning several evening meetings for dormitory students to meet and talk with young alumnae working in a variety of fields. And we arranged several meetings with women law students from Harvard, NYU, Columbia, and George Washington who came to talk with students about their experiences at law school. In addition we co-sponsored two meetings for pre—law students with John Elliff and a meeting for pre-med freshmen with Grace King.

Acknowledging the decline in student attendance at meetings, we have concentrated this year on‘doing more and varied newsletters on job oppor- tunities and job.hunting suggestions as well as informational bulletin boards for both summer and full-time jobs. We have also tried to work‘

Report or the Director Placement and Career Planning

_more closely with faculty, sending them memos about good job openings,

special programs, and new resources which are appropriate for their majors. In addition to working closely with Grace King and Patricia Graham, we gathered career information for a French majors meeting for

Professor Geen. , —

On the basis of our count of senior appointments, we project that by June 30 the total number of senior interviews will be 427, 17 fewer than last year. However, it is difficult to keep records on the number

.of students who come in for help since we see many who drop in without

appointments. Aware of a reluctance on the part of many students to

come to grips with plans for a job for the summer or for after graduation, we are experimenting with providing more informal help. Gail Parshall

or Barbara Schain have been available in our library at stated times to talk with students, individually or in small groups, to answer questions. and to help with resumes. »

Our services to alumnae continue to increase and to change. Pro- jecting to June 30, the number of alumnae interviews will be 500, 69 more than last year. Of these about one third will have been out of college

.for five years or more. We are seeing more very young alumnae who never ,came in as seniors but are making their initial contact with us_now that

they are ready to make definite vocational plansx’ This year we are also

'seeing a number of alumnae who have lost their jobs because of the re~

cession. Although until recently we saw alumnae'primarily for vocational counseling, now that we are emphasizing placement, we have more job list- ings to which we refer alumnae with experience.

i Work Study Program

The Work Study Program expanded sharply this year due to the fact that we received almost 40% more in federal funds than in the previous year. Eighty five students participated in the program during the ' summer; 53 in the fall and 61 in the spring. A number of students worked both during the summer and part of the school year. A

The summer program was about 25% larger than that of the previous summer. We spent approximately $76,000 on 85 students as compared with approximately $61,000 on 61 students in the sumer of 1969. Because of the shortage of summer jobs last summer, we placed proportionately more

-students in Work Study jobs. As a result students were not permitted to

work as many weeks as in previous years and average student earnings went down from $988 to $882.

We placed 85 students in 52 agencies, including 17 in the New York City Urban Corps. Nine agencies were Barnard departments, eighteen were 'independent agencies in New York, and 24 were out of town. We worked with

many new agencies this year, partly because of greater student participa-,_

tion and partly because a number of new agencies sought us out. It may be

J:’.l.aCel'11€D.C and Career rlanning

that as the recession became a reality,_nonprofit organizations found the College Work Study Program a welcomedevicefor inex- pensively filling their sumer employment needs. Several of these agencies set up interesting research and administrative positions. Two students, for example, spent the summer surveying the attitudes of white suburban residents'toward integrated housing.‘ Another ar- ranged cultural events for patients in mental hospitals.‘ V ' ‘

We expanded the Hometown Program, initiated in the summer of 1969, from 15 to 28 students. We worked with five agencies of the National Urban Corps, in Boston, Washington, Minneapolis, New Orleans, Harrisburg, and the suburbs of New York City. In addition we placed students in a number of community action councils, several of which had innovative programs such as an "alternative high school" for teenagers.

Although setting up and administering the Hometown Program required a good deal of extra work for Mrs. Knatz, we believe it is an important extension of Work Study because it enables students who wish to return home for the summer to work in their own communities and to save on living expenses. And we were pleased with the con- sistently high quality of their jobs. ‘

T~The main problem in managing this large summer program was

'-bookkeeping. There was often considerable delay in billing which

led to confusion on the part of a few agencies; However the Bursar's Office is hiring a full-time bookkeeper to handle these accounts for the coming summer. In addition, we had some difficulty with a few agencies in collecting their share of the costs, and we are consider- ing ways to avoid this in the future.

Our term—time program more than doubled both in the fall and the spring, and included 21 Barnard departments and ll outside agencies. The majority of students worked for Barnard academic and administra—. tive departments but a good number were employed_in agencies in the surrounding area, including Columbia. It was a better year than last in that more students stayed with their original jobs and earned up to their "earnings capacity." This was not the case last year when we overestimated student earnings.

The problem of reaching low-income students has been virtually eliminated. We are flooded with applications, primarily because the outside job market is so poor. At this time we already have enough low-income students to fill our entire program for the summer. We expect funds for next year to be cut between 20% and 25%. At a time

‘when there are so few jobs available anywhere, the Work Study Program

offers many students their only opportunity for summer and part-time employment. Hence even with a limited budget, we must fit as many students as possible into the program, doing everything we can to enable students to begin jobs promptly.

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Placement and Career Planning

It will be important to further promote and develop the Hometown

"Program and to encourage students who_have an opportunity to work out-

side the program to do so. It is unfortunate that the best and, in some cases, perhaps the only good jobs this summer must be reserved for only extremely low-income~students. We anticipate understandable

-.resentment from a large group of financially needy students who will

_the~last three years is listed below. _ _

not be eligible, some of whom previously participated in the Work Study Program. ‘


The number of credentials sent out increased sharply this year. Projecting to the end of June, Mrs. Tozzo will have sent out 771 more sets than last year,most of them to graduate school. It is interesting to note that the proportion of credentials sent to graduate school in- creased from 68% last year to 79% this year. This is probably due to the increasing difficulty getting into graduate school so that many applied to a larger number of schools. One alumna had 46 sets sent out to employers and employment agencies; we sent over 100 sets of creden- tials to graduate schools for four seniors._ A comparative summary for

.’i ' /2 - '-.- Number sent to

Year . Total‘ 4 if, Graduate School 1968-69 ‘ ‘ 2056 ' 1511 9e9—7o » 1916 1297 1970-71 ‘ , 2687* 2135*

-Thirty eight percent of all credentials were sent for alumnae; fifty nine percent for seniors and three percent for other undergraduates.


Last year the number of calls and number of placements reached a peak,and in fact a saturation point for the size service we are equipped to run. Anything larger would require more telephone lines, more space, and more clerical help than is practical to consider. Projecting through June 30; 1971, the number of placements and number of total calls are ex- pected to be somewhat less than last year. It is interesting to note that

* - Projected through June 30, 1971


although we expect to have 797 fewer calls and 330 fewer placements than last year, we also had fewer unfilled jobs as a result of fewer part-time and summer jobs available. Student earnings this year are estimated at $33,650. Comparative figures for the past three years are given below. ‘

Total Calls , ' Total Place:

Year- Received _ ments Made 1968-1969 5510 ' 4619. 1969-1970 7110 5937

1970-1971 6314* V 5609*

We continue to be disturbed by the number of complaints we receive about student babysitters and have set a policy of six months‘ suspension from babysitting for any student who has two complaints against her. In addition we surveyed student babysitters this spring and as a result have initiated a policy of requiring taxi fare from parents after 11 p.m.

Personnel The number of full—timerand.part%time"clerical, secretarial and’

administrative openings at the College declined by about 25% while at the same time the number of applicants increased by 15%. Clearly

" Barnard is benefiting from the tight labor market, both in a lower

rate of turnover_and in a wider choice of applicants. A summary of personnel statistics for the last three years is given below.

Personnel Positions Year Interviews Filled 1968~l969 344 ~ '- 34 ‘ 1969-1970 259 _ . 60

l97Q~l971 - 300* _ 45*

The figures for this year do not include the more than 300 letters and applications received and processed for the jobs of Assistant Dir- ector of Placement and Career Planning and Resident Director of Brooks, Hewitt and Reid.

This year we have been very successful recruiting through adver- tising and have relied much less on employment agencies than in the

‘past. (This is not reflected in this year's budget since fees were re-

imbursed for several employees hired last year). Almost a third of the new employees came from referrals by Columbia and our own Placement Office. A proportionate breakdown of recruitment sources of people hired

this year follows and includes full—time, part-time, and temporary positions.

'V * - Projected through June 30,_l971

Placement and Career Planning

Advertising . 38% Barnard Placement 16% Columbia Placement 16% and Personnel Employment Agencies A 8% Friends ' - 14% Self ‘ ’ 8%

There was considerable interest and more participation in the Columbia University Training Program to up-grade employee skills this year, mainly because we gave it much more publicity. We were careful to inform new employees in their initial interview and Mrs. Knatz canvassed all the offices, informing employees of the program. In the fall we had six employees attending classes and there were 12 attending in the spring. -


Placement and Career Planning Staff

It is a tribute to our staff that we were able to‘do so many-new things this year. Recognizing new problems as well as the need for new solutions to old problems, Gail Parshall and Barbara Schain have shown unusual ability, sensitivity, and creativity in expanding bpportunities. for students and alumnae and in finding new ways 0 reaching students.

We are sorry that they are both leaving. We are also losing Sharon’LloydA to graduate school; she has made a valuable contribution in working with students in her year as a secretary. Our devoted part-time retiree,

Mrs. Flynn, plans to retire officially and permanently. C

We worked well together and all assumed extra responsibilities. Hilary Knatz, ably assisted by Marie Priester, handled admirably a .large and complex Work Study program in addition to her personnel func- tions. Rosetta Tozzo managed the increased volume of credentials with efficiency and dispatch; and Carolyn Netterberg provided an atmosphere of friendly calm as our receptionist. Helen Kelleher continued to keep us all in order as our office manager and my secretary, taking on responsibil- ity for the many details of our new job exchange system with Columbia.

In an effort to reduce our budget, we are hiring Lynn Stephens to assume the responsibility of assistant director and take over many of the functions shared by Miss Parshall and Mrs. Schain. This will require a rethinking and streamlining of many of our services, including cutting down in certain areas. We plan to redistribute some of the work and up- grade two jobs; one a_secretarial and the other, Mrs. Knatz' job, to give her more responsibility for student and summer employment. In addition we plan to rely on student help in ways we have never tried before. We have had a fine first experience this year with Barbara Sossen, a Work Study student, and believe that there are many more creative ways to employ students on a part-time basis.

' Other Activities

This year we had two very competent graduate students from Teachers College doing field work under our supervision. From trial and error

riacement and Career

we have learned that if the experience is to be successful both for the student and for us, we must design a project useful to us, which feasible for a student to complete working independently of the office.

In addition to the project on alternative careers described_earlier, Abby Pagano (a Barnard alumna) is working with me on a research project based on questionnaires returned from the Class of 1965. Last summer we sent out a detailed questionnaire to 365 members of the Class and with only one mailing, we received 163 answers. The response was so good; the questionnaires were answered so fully, and the material is so important, that we are in the final stages of tabulating, summarizing, and analyzing the vocational, educational and marital status.of these Barnard women, and their attitudes about their experiences as women in graduate school and employment.

Gail Parshall did an important research project on opportunities in mental health which she wrote up in a paper, “Jobs for Psychology Graduates." Noting a strong student interest in the field and a.lack of clear vocational material, she sent out over 500 letters to.organizations in New York State and Massachusetts, asking about opportunities for liberal arts graduates with a B.A. degree as well as qualifications for jobs at different professional levels. Miss Parshall summarized the information she received from 143 organi- zations and copies of the paper were sent to appropriate Barnard departments and our colleagues at the Seven Sister Colleges and a number of other colleges.

_ . s . . . - Vp”This'year we are working with the other Seven”Sister Colleges in com- pletely revising the Employers’ Directory, a directory listing employers, throughout the United States who annually express an interest in receiving

‘_applications from our students and alumnae. The directory has tradition-

ally been-for young women only and a number of us have felt that this has limited the kinds of opportunities employers have listed in the directory. Hence we are redoing the categories and asking all employers to give us information about their opportunities for young men as well as young women. In this major revision, it has been our responsibility to do a revision of the categories with explanatory material.

I assisted Professor Baxter in an innovative addition to her course on Women in History. I worked with her in planning and setting up several continuing Conferences, bringing in young women to talk about some aspect of their experiences as women. ' ‘

I represented Barnard at a conference on Women in Industry at Mary Baldwin College in the fall and I spoke at the Continuing Education Section of the Adult Education Association Conference in Atlanta, also in the fall. I spoke on two occasions to a student personnel seminar at Teachers College. And I participated in a panel discussion on women at

.Teachers College and spoke at the New York Barnard Club in February.

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(lrs.) Jane S. Gould - Director of Placement

May, 1971 and Career Planning