Unknown Speaker 00:04 splashing Unknown Speaker 00:10 water is hard to define the way when you honor our obligations of hierarchy, which claim is reversed we're Unknown Speaker 00:36 getting rid of these terms of how to not only stablish a definition for Unknown Speaker 00:45 exclusivity Unknown Speaker 00:48 with one which necessarily relationships between men and women. Secondly, once the definition depends on maintaining such a rigid binary system, the police would become ultimate intellectual and very essential the complicity and the actual in attempting to pay for things that demand Unknown Speaker 01:31 and monitors can Unknown Speaker 01:37 be satisfied Unknown Speaker 01:41 by reconciling the entire category to which Unknown Speaker 01:47 we were monitoring picture construction to an analysis Unknown Speaker 01:52 of structures found in contemporary advertising in general practice and demand Unknown Speaker 02:02 analysis signifying particular personal particular time that is essential to mass media Unknown Speaker 02:14 representation and find new techniques and isolation and an emphasis on those parts Unknown Speaker 02:25 which can specifically signify Unknown Speaker 02:28 to kind of share share advertising is primary how she signifying gender type as a sexually defined and not failure Unknown Speaker 02:48 scoring to sufficiently considered in there Unknown Speaker 02:57 and test the success of that such a cohesive and also necessary sphere of Unknown Speaker 03:09 commercial practice on your tire specifically the way the system integrates collage techniques according to their share, about representation Unknown Speaker 03:26 by story curious to whose career begins here with this academic study done in 1916 in my classes, to techniques, but he also began his apprenticeship to the commercial art and night classes in the same year and continue to accept commercial conditions and at least Unknown Speaker 04:05 hopefully my colleagues, my colleagues, students with technical education patient Unknown Speaker 04:15 which will balance out the equation that is now represented by one side in spite of a temporary Unknown Speaker 04:22 lack of material, which documents evidence of balance Unknown Speaker 04:32 statements engager pages Unknown Speaker 04:42 one to one Unknown Speaker 04:45 of 1952 to identify yourself through an assembly of specific parts suspend slightly dismiss the norm together with Justice decision rather than any two large teardrop shapes and just like the winds and the pose signifying a similarly aggressive flat rate printers nice to see the figure emerges from the maelstrom of pain, body parts identify themselves through sudden changes in color and direction and tune the occasional the cooling certain definite action plans rendered parts recognized which then signify approximately certainly collage process, otherwise production will you will want to know actually began as a photograph of customers in that initial reactive and conceptual process that eventually discard this talisman as you transform the addition of collage elements, which will overall collage process conducted through the fragmentary action Unknown Speaker 06:36 have represented the female body Unknown Speaker 06:40 by revealing the underlying conception of the body's construction as well as in this garage. Unknown Speaker 06:52 This image consists of juxtaposition of three men and women Unknown Speaker 06:57 that have a children's figure from the center to the top center, a label for launch a race for this bulletin board and signified by title and a textual font at the lower center who simultaneously refers to the fundamental anatomical difference between the sexes and says it causes juxtaposition of body type Unknown Speaker 07:47 references to essential body parts are actually held together to collect emails. Unknown Speaker 07:55 So, when you adopt the philosophy Unknown Speaker 08:01 and then transported into a working process, to secure the technique, but also a model for thinking about the human body conceptual identity in terms of essential parts, which is compatible with the strategies of Mass Media and Design, which he was trained in, in which he saw and commented on in the next one. Particular magazine images demonstrate quite striking formal conceptual relationship between foods and the media's contemporary discourse on female or short article entitled Mandrake. Unknown Speaker 08:50 which appeared in six months prior to your initial stages, meant identification and subsequent evaluation, as a sum, up ultimately being defined by the parameters and quality of experience parts, generates a diagram that anatomical parts available for procreation and in one case by standing one case, reassembling by the male Congress, the absence of any reference to specifically Radek body parts in the diagram, notice things like legs are not identified, which the minute of referred to by name right reveals the major difference between the representational strategies and those lapses distance between the neuter dissection of the female body in the diagram code and the gender specific commentary with the meta into single image, leaving no doubt as to how the strategy works to efficiently define sexual identity that consumption has been exposed to violence and so on and yet never sufficiently describe responses to these pictures Unknown Speaker 10:25 I'm just going to put in one study of mass media imagery that you can apply. Marshall McLuhan discusses how another common visual convention with X ray Allah aligned to correct representation of sexual identity with uniform cars by invoking the turn of science, which defines males the similarity between an interval and the shape the working model for the modern woman as we these different advertisements here major Unknown Speaker 11:04 and specifically, major five demonstrates the extent to which the unique parents a particular woman's body was standardized way to contain the role of the industrial uniform extends beyond data. Hence, for supporting a particular body to become able to be extended that the woman herself training to perceptual Self Mastery she explains it in my next two slides. Decoding similarly penetrates the following three times, not to reveal breasts associated bases, but rather to expose the spectacular array, which provides the near shaves artistic image, decoded and therefore maintained in a matter of Google today to respond to the nature of bridal advertising. The female body has always defined by artistic and social convention. Next. Efficiency and image it's no it shouldn't be. Efficiency in the image, its ability to be self describing an essential term allows the spectator to master it easily. The silhouetted leg it was dropped supposedly advertised economically condensed to the standard signifier Unknown Speaker 12:54 within a conventional easily recognized Unknown Speaker 12:59 image efficiently do notes associated effects in a single season car is covered and it's an exemplary work. Bertrand also consisted of a limited number of emphasise body parts, the breasts in the face highlighted by a mouth full of small white teeth, alkaloid lipstick, according to the latter and works such as women advice, three which includes the T zone, from advertisements and several other pages. It seems that those of you dealt with that area and just talked about a lot and that's where they but it's sort of shorthand and advertising and it is true that Tirana and includes diesel from advertisers etc. If these references to the pinup, at the heart of the bracket, the relationship between these are the NASA imagery. Thomas has identified the pillar as a source of the general relationship between the pinup and modern images of women. Yet you've limited the discussion to these images and doesn't define the issue way of thinking about the female and gender underlying which are dealt with.com has no the only way to transcend the status quo victim to opposition What's your theory was to master advertising and not just excluding stations left on ad 1949, I'm showing you a detail to your left, where you can see a silhouette of this silhouette mathematic in 1949 after you put in place newspapers to keep the paper actually the index because comprehension of the efficiency of advertising is faster for the Angular two dimensional configuration of the minds Unknown Speaker 15:45 immediately we engender. Unknown Speaker 15:48 Even though the specifics of the model space cetera, walks in the mirror first transcript from newsprint to positions created by advertisers, photographs and slogans was difficult for him to reproduce. He was already established for abstract and specialist artists. And his repeated attempts to rapidly produce the image of carefully chosen separate yet juxtaposed parts resulted in many discarded figures. version of unites the particular parts which would most immediately signifies and either might be sketching this actually eliminates because of the complete subservience of all aspects of the body represented to its aggressively female characteristics, and the lack of a specific context textbook. Meaning that choosing the place in time one cannot fail to meet the MHS. Past and others describe women emergence as mysterious. It's an absolute, like a myth that needed for the quick thing to become universally universally. Termed simpler continues to wane away it's magic system designation. Yet the struggle is there and perhaps not least due to the difficult reconciliation of brands terms providers with the necessary efficiency. Once what is considered the winning employees provides providers project and abstraction with formal semantics imagery in order to reinstate content from scratch, I want you to ask why specifically chose the critics of the first exhibition series well on the ethics that were returned to immigration without addressing that particular subject and historically specific terms most prominent female figure cream store and living in the UK by the 1970s products are generally no more specific, when they identify the woman as merely a traditional subject matter which acted as to Cooley's professional life. And when you consider the two paths, one so far is did not have to deny her any specific role. So that woman was not only a painter, but also a structure for any kind of painting with any claim. Many 1960s Critics won't be living with the American rural advertising the did so again without a family the implications of such as scores that will one recognize the extent to which participant in the discourse on women conducting media efficient relations discourse on an individual to expressing popular commentary so modern advertising in general media industry that's backwards right. The one most welcome the ad man's desire to direct the conscious hacker described advertisers use of motivation research to identify and satisfy basic drives and narcissistic desires, your positive self image and the necessity of fixing gender, gender identity, typically and they all seem to to assuage the male threatened by recent research have heard the cooler the other name such an impending inflation to the increasing standardization attacker notes that many companies have what they call a trade specify which can be marketed as though they are masking through subtle alterations and packaging. Decoding exploits the relationship between the activity and its contract constructed its construction and good selection and the forces of advertising and it comes to this form of solutions to a similar personal investigation and understanding of estimating portraiture as I did identity agenda, when we recognize that not only as, but also as part of the process of gender identification be going Unknown Speaker 20:51 to execute in many of these males for the year. He states that none was explicitly intended to of course, in portraying himself as a gender subject questions the naturalized insecure differentiation between the male and female subject on the barrister near you problematizes this clean differentiation by playing with Justin Blair, then how the sliding, fixing genuine occurs and carries itself seems to become a mirror for the imaginary just as the advertising Unknown Speaker 21:45 tool works from nine to 32 minutes to find out and seated man serve to demonstrate the schools really examination of gender identity. Without the titles one would have, one might be genuine. Explanation reveals pensamento has stopped evolving and evolving growing and this latter figures upper body is also characterized by undress and which the chest modeling suggests breath and decoding only attaches breast parts to the seat. In the process of working from near and then doubling reflection on seems to be intent on any possible female traits and depositing that lack of space for flexibility and connection and acceptance of female gender traits in its General. The toy possibly based on the score, according to the studio, presents the body as a sequence of waking female and male identity easily exchanged between us instinctively uses models from academic and commercial your practice together and suggests the blending of the two in his automaton like dabbled in the difference in the next class. As the coolest thing in progress, the President's his physical relation to an image of sexual identity shift to be honest. Unknown Speaker 23:57 In your presence, this physical relation to an image of sexual identity shift shifts from a personal investigation on the surface to or generalized images. And the focus is in this investigation on how to fix their sexual identity in the efficient representation which is one of a series of prostitute types decoding reducing the body to gender besides the breasts become a circle and it will be long in shape. The signification is such the seats in the placement of an abstract replaced with abstract scrawled in concern as Nicholas was like dead heads insecure by exactly the size of a certain form. With the World Series that the knife establishes Unknown Speaker 25:05 himself as the maker of the analysis master. By using Unknown Speaker 25:12 visual signifiers of female sexual identity, we're still really efficient artistic motifs, thereby collapsing the expressive gesture and the body. In this way, decoding is able to be always in the picture, a stated aim from the start without surrendering yourself to an identification next two weeks in with finally, testing of the boundaries between high and low masculinity in the 1950s housewife to understand the essential difference between these early and his later paintings. As you gain confidence in this mastery, the violence of the image that we just released is transformed into a violence. You smash this in phases out into the distance that look for the image, spectator and I think that the tweets from an engagement with the boundaries of sexual signification and return to the secure naturalization landscape. This was his own to recognize the superficiality of life project is blooming into nature as part of the natural perpetuates distortions of nature. So, Theodore Edwards describes his process the image of undistorted nature arises as its opposite, where it claims to be humane, masculine society providing imperiously leads and women and shows himself through this limitation lack of the master the line consists not only in the plate and nature where it has been tolerated and adapted, but what passes for nature and civilization in spite of the substance or the nature itself it shows the femininity which appeals to inspect is always six mascot. Unknown Speaker 28:16 Proceed seems to be a bigger Unknown Speaker 28:32 issue but the question then is how to reconstruct the organization in historical places for the most part day was displaced she mentioned to a series of relations institutional place to start the first one which comes into the store To position the condition always great to be back it's too late a minute and spirit Scorsese's firstly dismissed Unknown Speaker 31:14 what's going on female players Unknown Speaker 32:05 the last two producers at first she does good to see folks job done distinctions between physicians and nurses and one of the struggles just supposed to used to be. Evening What's up creation established a secret relation word for you movies especially in Hollywood should also help Unknown Speaker 37:39 working Unknown Speaker 37:43 harder those who don't want to raise a child. bash The characters cheers right let's establish the motions of the church produces supposed to patient facing challenges right Charles response to a cancer discussion that is exchanged later details carries conversation What's up want to talk to us touch for cancer just wanted to say Police Cars of course is alternation Charlie Students worst is described as sharp and careless what's Up is possible Unknown Speaker 48:36 right You taking notice Unknown Speaker 49:41 and then vice versa going It's never too late choice of a social worker were meet you this you has been stablished right most popular decision to take right day where are you morning Students folding Charlie Charlie Charlie from Michael pence Martin Scorsese anyone out there running away with us Unknown Speaker 56:38 but Right Think